© avlxyz

A new Mac malware program called MACDefender has been released whose creators have used SEO techniques to boost their malware websites to the top of Google and other search engine results for some searches. This is only one of the strategies they are using to convince more sophisticated users that the software is for real, and trick them into installing it.

The software looks legitimate in most details, and it even opens a fake Windows screen that shows a fake scan of your computer being conducted, along with a fake results window that tells you your Mac is infected. In addition, the malware site uses JavaScript to force a download of the actual malware app installer as a Zip file. The software has a solid Mac look and feel, and the orange shield will glow red when it "detects" a virus, which is also fake because it's not really checking for anything.

© Todd Barnard

Google's Panda is an attempt by the search engine to make its search results as relevant as possible, and this has hit sites like eHow which has experienced a significant drop in referrals. But what about other firms that use SEO techniques? Should they also be concerned about the impact that Panda has on their traffic levels?

A short answer is not if they are doing it properly. Google still wants people to find what they're looking for, so as long as your SEO efforts are relevant and involve high-quality content then there's little to fear from Panda. However, the advent of Panda does mean that getting your SEO techniques right is more vital than ever, because each time that Google tweaks its algorithm the margin for error gets smaller.

© Phillie Casablanca

Search engine optimization is an important factor in growing the online presence of your business. If you have a website that is optimized via SEO, then your site will increase its search engine rankings for certain relevant keywords. As a result, there will be more targeted visitors to your website, and therefore, an increased number of prospective buyers and sales on your site. Many businesses that have a website may be unsure about how exactly to engage in SEO. That's why finding Local UK Businesses that specialize in search engine optimization can be a very useful option. By approaching a SEO specialist, you will be able to maximize the impact of your search engine campaigns. This can remove all the guesswork for businesses that do not have in-house IT and online marketing professionals. There may be a fee involved in getting the help of a SEO firm, although the payoffs may be well worth it through the increased traffic and buyers on your website.